--- title: Sales Outcomes B2B Sales & Marketing Insights | Hernan Vera description: Sales and marketing insight that breaks through the clutter --- # Sales Outcomes Open main menu Close main menu # Sales Outcomes B2B Sales & Marketing Insights Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions Posts by: ## Hernan Vera ![](https://www2.salesoutcomes.com/hubfs/Sales%20Outcomes_icon.jpg) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Demand Generation & Lead Management,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/demand-generation-lead-management) [Go-to-Market Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/go-to-market-strategy) ### [Test](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/test) Oct 27, 2022 3:58:26 PM Testasdf [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/test) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Signs-Its-Time-To-Fire-A-Salesperson.gif) [Sales Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Signs It’s Time To Fire A Salesperson](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/signs-its-time-to-fire-a-salesperson) Oct 24, 2022 2:40:44 PM [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/signs-its-time-to-fire-a-salesperson) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Sales-Playbooks-Accelerate-Growth.gif) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Sales Playbooks Accelerate Growth](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/sales-playbooks-accelerate-growth) Oct 17, 2022 5:04:48 PM **Sales teams often face execution challenges, including:** – Poor sales process adoption– Selling to accounts outside the target market or ideal customer profile–... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/sales-playbooks-accelerate-growth) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Three-Tips-To-Get-Beyond-Your-Primary-Contact.gif) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Three Tips To Get Beyond Your Primary Contact](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-tips-to-get-beyond-your-primary-contact) Oct 10, 2022 2:20:27 PM **If you or someone on your team manages a key customer account, eventually, you’ll be faced with pressure to expand relationships beyond your primary contact.** ... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-tips-to-get-beyond-your-primary-contact) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Change-Inhibitors-In-Sales-Transformations.gif) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Change Inhibitors In Sales Transformations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/change-inhibitors-in-sales-transformations) Oct 3, 2022 5:01:14 PM **Front-line sales managers are the key to enabling behavior change in salespeople.** *To that end, changes in sales manager behavior must come first;* however,... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/change-inhibitors-in-sales-transformations) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/How-To-Improve-Lead-Management-Outcomes.gif) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [How to Improve Lead Management Outcomes](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-improve-lead-management-outcomes) Sep 26, 2022 10:24:04 AM **Lead management is the process that unites marketing and sales efforts.** *Despite its importance, lead management often falls short.* According to a report from The... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-improve-lead-management-outcomes) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Recession-Playbook-for-Sales-Marketing-Teams1.gif) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Sales Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) ### [Recession Playbook for Sales & Marketing Teams](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/recession-playbook-for-sales-marketing-teams) Sep 19, 2022 5:04:23 PM ## A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/recession-playbook-for-sales-marketing-teams) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Mastering-Initial-Sales-Conversations-How-to-Succeed-in-the-First-Step-of-the-Sales-Process.gif) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Mastering Initial Sales Conversations: How to Succeed in the First Step of the Sales Process](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/mastering-initial-sales-conversations-how-to-succeed-in-the-first-step-of-the-sales-process) Sep 12, 2022 12:24:41 PM It’s no secret that the first step of the sales process is often the most difficult – much of selling success hinges on a sales professional’s ability to lead an... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/mastering-initial-sales-conversations-how-to-succeed-in-the-first-step-of-the-sales-process) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/5-Essential-Elements-for-Setting-Sales-Quotas.gif) [Sales Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [5 Essential Elements for Setting Sales Quotas](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/5-essential-elements-for-setting-sales-quotas) Aug 29, 2022 11:16:20 AM Most organizations begin the 2023 Quota-setting process in the 4th quarter. Sales Quotas are an imperfect sales management tool, and the quota-setting process... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/5-essential-elements-for-setting-sales-quotas) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Three-Questions-To-Diagnose-The-Cause-Of-Sales-Performance-Issues.gif) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Three Questions To Diagnose The Cause Of Sales Performance Issues](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-questions-to-diagnose-the-cause-of-sales-performance-issues) Aug 22, 2022 12:56:51 PM ## “At the potter’s house, water is served in a broken jug” – Arabic proverb. B2B sales professionals are skilled in recognizing gaps between a client’s... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-questions-to-diagnose-the-cause-of-sales-performance-issues) [1](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [2](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/2) [3](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/3) [4](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/4) [5](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/5) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram