---
title: Sales Outcomes B2B Sales & Marketing Insights | Hernan Vera (8)
description: Sales and marketing insight that breaks through the clutter (8)
---

# Sales Outcomes

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# Sales Outcomes B2B Sales & Marketing Insights

Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions

Posts by:

## Hernan Vera

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [Enterprise Blues, Looking For 2021 Ideas](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/enterprise-blues-looking-for-2021-ideas)

Jan 11, 2021 11:39:47 AM

## **Three Structural Elements for the Enterprise Sales Organization to Succeed**

1. [**Accountability and Empowerment **](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#AccountabilityAndEmpowerment)
2. [**Eliminate Internal Friction With Other Internal Sales...**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#EliminateFriction)

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/enterprise-blues-looking-for-2021-ideas)

[Health & Lifestyle Management](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/health-lifestyle-management)

### [5 Steps For A Better 2021](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/5-steps-for-a-better-2021)

Jan 4, 2021 10:53:12 AM

## **5 Steps for A Better 2021**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/5-steps-for-a-better-2021)

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [Three Steps for Prospecting During the Holidays](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-steps-for-prospecting-during-the-holidays)

Nov 23, 2020 11:13:46 AM

**Three Steps for Prospecting During the Holidays:**

1. [**Contact Existing Customers**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#ContactExistingCustomers)
2. [**Reach Out to Prospects You Connected With This Year**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#ReachOutToProspects)
3. **[Send Out a Provisional Meeting...](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#SendOutProvisionalMeetingInvites)**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-steps-for-prospecting-during-the-holidays)

[Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions)

### [Four Reasons Why You Should Get to Know Marketing Influenced Opportunities (MIOs)](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/four-reasons-why-you-should-get-to-know-influence-marketing)

Nov 16, 2020 12:32:55 PM

## **Four Reasons Why You Should Get To Know Marketing Influenced Opportunities (What’s So Special About Marketing Influenced Opportunities MIOs)**

1. [**MIO helps warm up...**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera/page/8#WarmupFutureConversations)

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/four-reasons-why-you-should-get-to-know-influence-marketing)

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [Six Critical Elements for Sales Transformation Success: Sales Transformation Is More Than An Org Chart Change](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/six-critical-elements-for-sales-transformation-success)

Nov 9, 2020 9:58:51 AM

**Organizations often define their sales transformation efforts by changes to the org chart lines and boxes. That’s a mistake that adds risk to an already risky...**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/six-critical-elements-for-sales-transformation-success)

[Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions)

### [Three Steps To Get The CRM Back On Track](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-steps-to-get-the-crm-back-on-track)

Oct 26, 2020 12:49:52 PM

**If the sales, marketing, or customer service teams are frustrated by the value they receive from the CRM system, chances are that your organization has lost sight...**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-steps-to-get-the-crm-back-on-track)

[Sales Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions)

### [How to Optimize Video Sales Calls](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-optimize-video-sales-calls)

Oct 12, 2020 10:39:04 AM

Desktop video conferencing has become the primary method to engage with prospects and customers; but, like many things, we must find ways to improve or optimize the...

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-optimize-video-sales-calls)

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [Enterprise Account Management Common Mistakes](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/enterprise-account-management-common-mistakes)

Oct 5, 2020 4:53:10 PM

Enterprise Account Managers who struggle to grow and retain revenue make three common mistakes that increase customer churn and prevent the realization of the full...

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/enterprise-account-management-common-mistakes)

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [Why Pipeline Size Increase May Not Always Be A Good Thing](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-pipeline-size-increase-may-not-always-be-a-good-thing)

Sep 28, 2020 10:18:44 AM

## **Let’s assume that your organization’s active Pipeline has increased significantly (let’s say 50% to 75%) over a period of six months…**

**You haven’t added salespeople,...**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-pipeline-size-increase-may-not-always-be-a-good-thing)

[Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement)

### [How To Leverage Lost Deals: “There Is ‘Gold’ In Lost Deals”](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-leverage-lost-deals)

Sep 21, 2020 11:56:38 AM

Most sales organizations have a treasure trove of ideal prospects and business intelligence under their collective noses, **but they don’t leverage it!**

**If your...**

[Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) 

[Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-leverage-lost-deals)

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