--- title: Sales Outcomes B2B Sales & Marketing Insights (3) description: Sales and marketing insight that breaks through the clutter (3) --- # Sales Outcomes Open main menu Close main menu # Sales Outcomes B2B Sales & Marketing Insights Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Use L-A-E-R For Objection Handling](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/use-laer-for-objection-handling) Apr 25, 2022 11:50:24 AM > ## Sales teams face objections daily. If your first reaction is to respond, you miss unique opportunities to strengthen your business and personal relationships.  [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/use-laer-for-objection-handling) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Coaching-Believe-The-Hype.jpg) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Coaching – Believe The Hype](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/coaching-believe-the-hype) Apr 18, 2022 1:05:56 PM [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/coaching-believe-the-hype) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/How-to-Get-New-Hires-Producing-Faster.gif) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [How to Get New Hires Producing Faster](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-get-new-hires-producing-faster) Apr 11, 2022 11:32:02 AM ## Hiring a salesperson can be an expensive endeavor. Hiring new sales talent to accelerate growth may appear straightforward. However, many companies fall short... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-get-new-hires-producing-faster) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Best-Practices-For-Conference-Follow-Up.jpg) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Best Practices For Conference Follow-Up](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/best-practices-for-conference-follow-up) Apr 5, 2022 1:00:46 AM > B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/best-practices-for-conference-follow-up) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Make Activities Count for Sales Success](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/activity) Mar 28, 2022 11:16:22 AM ## When B2B sales organizations focus on activity-based metrics, the activities often don’t align with consultative and strategic opportunity pursuit sales motions. [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/activity) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Breaking the Cross-Selling Code](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/breaking-the-cross-selling-code) Mar 21, 2022 11:16:02 AM > ***Fewer than 25 percent of organizations achieve their cross-selling objectives, based on our experience and independent studies.*** > > Cross-selling... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/breaking-the-cross-selling-code) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [The Power of B2B Referral Marketing](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-power-of-b2b-referral-marketing) Mar 14, 2022 7:44:40 AM ## *B2B referral marketing is a simple concept, but it’s not easy to do.* ### If your organization doesn’t have a formal referral marketing program, it’s missing out on... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-power-of-b2b-referral-marketing) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Engaging New Contacts Within Customer Accounts](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/engaging-new-contacts-within-customer-accounts) Mar 7, 2022 10:15:29 AM > Identifying and cultivating new connections within an existing account should be straightforward. ***Still, most account managers create a mental obstacle that...*** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/engaging-new-contacts-within-customer-accounts) [Sales Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) [Go-to-Market Strategy,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/go-to-market-strategy) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Two Blind-Spots in B2B Go-to-Market Efforts](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/two-blind-spots-in-b2b-go-to-market-efforts) Feb 28, 2022 12:33:30 PM ## *“Things that matter most should never be at the mercy of the things that matter least.” — John Wolfgang von Goethe.* Business leaders expect that their sales... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/two-blind-spots-in-b2b-go-to-market-efforts) [Sales Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Five Approaches to Shorten the B2B Sales Cycle](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/five-approaches-to-shorten-the-b2b-sales-cycle) Feb 21, 2022 7:29:55 AM > **One reliable strategy for achieving a more predictable B2B close date and win rate is to improve how a deal moves through the sales process and maintains momentum** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/five-approaches-to-shorten-the-b2b-sales-cycle) [1](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights) [2](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/page/2) [3](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/page/3) [4](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/page/4) [5](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/page/5) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram