--- title: Sales Outcomes B2B Sales & Marketing Insights | 2021 Top 10 description: 2021 Top 10 | Sales and marketing insight that breaks through the clutter --- # Sales Outcomes Open main menu Close main menu # Sales Outcomes B2B Sales & Marketing Insights Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions Posts about: ## 2021 Top 10 [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [There’s No Q5](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/theres-no-q5) Oct 4, 2021 6:18:56 AM **There are sixty-one working days left for those of us on a calendar year-end.** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/theres-no-q5) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [No More Sales Emails – (How to Get Started with Blog-Form Emails)](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-get-started-with-blog-form-emails) Aug 16, 2021 7:27:53 AM ## **Shifting from Sales Emails to Blog-Form Emails:** 1. 1. [**B2B Sales-Centric Emails are Dead**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#SalesCentricEmailsAreDead) 2. [**Salespeople Need to Engage in Meaningful Conversations**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#EngageInMeaningfulConversations) 3. [**Shift to Blog-Form Emails**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#ShiftToBlogFormEmails) [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-get-started-with-blog-form-emails) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Why Salespeople Struggle With Prospecting](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-salespeople-struggle-with-prospecting) Apr 26, 2021 10:06:46 AM ## **Why do Salespeople Struggle With Prospecting?:** 1. 1. [**Over-reliance on Marketing’s Lead Generation**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#OverRelianceOnMarketingLeadGeneration) 2. [**Lack of Alignment with Marketing**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#LackOfAlignmentWithMarketing) 3. [**Poor Targeting**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#PoorTargeting) 4. [**Lack of Prospecting...**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#LackOfProspectingDiscipline) [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-salespeople-struggle-with-prospecting) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Rethinking the Discovery Call](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-rethink-the-discovery-call) Mar 29, 2021 10:04:24 AM ## **How to Rethink The Discovery Call** 1. [**Prerequisite Preparation For a Discovery Call**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#Prerequisite) 2. **[Two Questions to Help Begin Effective Discovery](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#DiscoveryQuestion1)** - [**Question 1**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#DiscoveryQuestion1) - **[Question 2](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#DiscoveryQuestion2)** ### **B2B...** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-rethink-the-discovery-call) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Things Salespeople Should Not Say – #4](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/things-salespeople-should-not-say) Mar 22, 2021 8:09:17 AM ## **6 Things Salespeople Should Not Say** 1. 1. **[“So I assume…”](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#SoIAssume)** 2. **[“Let me look your information up in the system.”](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#LetMeLookYouUp)** 3. **[“Let me be honest with you.”](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#LetsBeHonestHere)** 4. **[“If you still have a few...](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#DoYouHaveAFew)** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/things-salespeople-should-not-say) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [There Is No More Inside Sales – How to Strengthen Remote Selling Abilities](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-strengthen-remote-selling-abilities) Mar 15, 2021 11:56:00 AM ## **How to Strengthen Remote Selling Abilities** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-strengthen-remote-selling-abilities) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [Tools & Best Practices For Sales Coaching In Virtual Selling Environments](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tools-and-best-practices-for-sales-coaching-in-virtual-selling-environments) Feb 15, 2021 12:44:03 AM ## **Essential Tools for Sales Coaching in Virtual Selling Environments** 1. [**Collaboration software**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#collaboration) 2. **[An artificial intelligence (AI) notetaker application ](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#collaboration)** ## **Best Practices...** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tools-and-best-practices-for-sales-coaching-in-virtual-selling-environments) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [New Foundations Of B2B Marketing ROI](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/new-foundations-of-b2b-marketing-roi-in-2021) Feb 1, 2021 10:06:51 AM ## **New Foundations of B2B Marketing ROI in 2021** 1. [**Understand and Measure Marketing Influence**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#UnderstandAndMeasure) 2. [**Measure ROI based on Total Marketing Spend**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#MeasureROIBasedOnTotalMarketingSpend) 3. **[Pay Attention to Total Contract...](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#PayAttentionToTotalContractValue)** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/new-foundations-of-b2b-marketing-roi-in-2021) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) [Sales Enablement](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) ### [B2B Selling Best Practice: Hybrid Team Selling](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/b2b-sales-team-best-practices-in-2021-hybrid-team-selling) Jan 25, 2021 6:07:55 AM ## **B2B Hybrid Team Selling Best Practices in 2021:** 1. [**Purchase a Conference Camera**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#Purchase) 2. [**Insist IT to Allow Install of the Top Web Conferencing Tools**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#Insist) 3. [**Have Virtual Team Members...**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#Virtual) [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/b2b-sales-team-best-practices-in-2021-hybrid-team-selling) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Sales Solutions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-solutions) ### [Three Things Marketing Wishes They Could Say To The Sales Team](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-things-marketing-wishes-they-could-say-to-the-sales-team) Jan 18, 2021 9:02:43 AM ## **Three Things Marketing Wishes They Could Say to the Sales Team:**  1. **[“My marketing team doesn’t understand the value of the solutions you sell or the sales process...](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10#DontUnderstandValueOfSolutionsSalesSells)** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/three-things-marketing-wishes-they-could-say-to-the-sales-team) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram