--- title: Sales Outcomes B2B Sales & Marketing Insights | Marketing Strategy description: Marketing Strategy | Sales and marketing insight that breaks through the clutter --- # Sales Outcomes Open main menu Close main menu # Sales Outcomes B2B Sales & Marketing Insights Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions Posts about: ## Marketing Strategy [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Supercharge B2B Email Marketing](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/supercharge-b2b-email-marketing) May 2, 2022 5:26:05 PM ## B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” Email marketing is a powerful tool for B2B... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/supercharge-b2b-email-marketing) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [The Power of B2B Referral Marketing](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-power-of-b2b-referral-marketing) Mar 14, 2022 7:44:40 AM ## *B2B referral marketing is a simple concept, but it’s not easy to do.* ### If your organization doesn’t have a formal referral marketing program, it’s missing out on... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-power-of-b2b-referral-marketing) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [2021 Top 10,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/2021-top-10) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [New Foundations Of B2B Marketing ROI](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/new-foundations-of-b2b-marketing-roi-in-2021) Feb 1, 2021 10:06:51 AM ## **New Foundations of B2B Marketing ROI in 2021** 1. [**Understand and Measure Marketing Influence**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy#UnderstandAndMeasure) 2. [**Measure ROI based on Total Marketing Spend**](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy#MeasureROIBasedOnTotalMarketingSpend) 3. **[Pay Attention to Total Contract...](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy#PayAttentionToTotalContractValue)** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/new-foundations-of-b2b-marketing-roi-in-2021) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [B2B Marketing Experiments During Covid-19: Now Is The Time To Try B2B Marketing Experiments](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/b2b-marketing-experiments-during-covid-19) Aug 24, 2020 3:58:07 PM *B2B Marketing Experiments During Covid-19     For more B2B Marketing Experiments, Tools & Tips,[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/b2b-marketing-experiments-during-covid-19) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Digital Marketing Tips: Virtual Events To Supercharge Marketing Efforts](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/digital-marketing-tips-virtual-events) May 19, 2020 9:31:37 AM *                    For more 2020 Digital Marketing Tips,[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/digital-marketing-tips-virtual-events) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Marketing Plan B – Marketing Crisis Management](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/marketing-plan-b-crisis-management) Mar 24, 2020 4:45:19 AM *                             For Marketing Plan B Tips,[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/marketing-plan-b-crisis-management) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Demand Generation & Lead Management,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/demand-generation-lead-management) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Selling to the CIO – How To Get To The CIO](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/selling-to-the-cio-how-to-get-to-the-cio) Feb 11, 2020 9:21:51 AM *Want to Learn Selling to the CIO and How to Get to the CIO?[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/selling-to-the-cio-how-to-get-to-the-cio) [Sales Enablement,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-enablement) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Account Management Tips: Getting Beyond Your Primary Contact](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/account-management-tips-beyond-primary-contact) Jan 28, 2020 7:33:11 AM *                  For more Account Management Tips,[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/account-management-tips-beyond-primary-contact) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Look Beyond Deals Won For B2B Marketing ROI](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-measure-marketing-roi-beyond-deals-won) Oct 29, 2019 8:12:02 AM ***[    Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)*** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-measure-marketing-roi-beyond-deals-won) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Why No One Answers Their Phone Anymore](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-no-one-answers-their-phone-anymore-2) Jun 25, 2019 7:07:59 AM **Telephone culture is disappearing.** If your B2B marketing or sales organization places lofty expectations on your lead generation or inside sales team to penetrate... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/why-no-one-answers-their-phone-anymore-2) [1](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) [2](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy/page/2) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram