Marketing Automation Stats That Matter
I was cleaning up an over-stuffed bookmarks folder in my Internet browser and came across a prescient blog post from 2014 that featured a bunch of marketing automation stats from diverse sources. The stats themselves, taken individually, aren’t particularly eye opening, but taken collectively, they provide a relatively balanced set of insights that marketers must consider if they want to successfully drive marketing ROI. Remember, these stats are at least two and a half years old, if not older.