--- title: Sales Outcomes B2B Sales & Marketing Insights | Marketing Operations description: Marketing Operations | Sales and marketing insight that breaks through the clutter --- # Sales Outcomes Open main menu Close main menu # Sales Outcomes B2B Sales & Marketing Insights Select Category 2021 Top 10 Demand Generation & Lead Management Go-to-Market Strategy Health & Lifestyle Management Marketing Operations Marketing Solutions Marketing Strategy Productivity Sales Enablement Sales Operations Sales Solutions Posts about: ## Marketing Operations ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/Recession-Playbook-for-Sales-Marketing-Teams1.gif) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Sales Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) ### [Recession Playbook for Sales & Marketing Teams](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/recession-playbook-for-sales-marketing-teams) Sep 19, 2022 5:04:23 PM ## A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/recession-playbook-for-sales-marketing-teams) ![](https://www2.salesoutcomes.com/hubfs/Imported_Blog_Media/The-Perils-of-Ad-Hoc-Marketing.jpg) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) ### [The Perils of Ad Hoc Marketing](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-perils-of-ad-hoc-marketing) Aug 8, 2022 11:39:56 AM ## **Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite.** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/the-perils-of-ad-hoc-marketing) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) ### [Do You Need Marketing Operations?](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/do-you-need-marketing-operations) Feb 14, 2022 1:17:10 PM ## **Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite.** Case in point, the [Content Marketing Institute’s](http://contentmarketinginstitute.com/) survey of B2B CMOs and... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/do-you-need-marketing-operations) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Sales Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/sales-operations) ### [Good CRM Data Is A Team Sport](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/good-crm-data-is-a-team-sport) Feb 8, 2021 10:40:32 AM ## **What is the Issue at Hand?** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/good-crm-data-is-a-team-sport) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Digital Marketing Tips: Virtual Events To Supercharge Marketing Efforts](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/digital-marketing-tips-virtual-events) May 19, 2020 9:31:37 AM *                    For more 2020 Digital Marketing Tips,[Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)* [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/digital-marketing-tips-virtual-events) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Marketing Strategy](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-strategy) ### [Look Beyond Deals Won For B2B Marketing ROI](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-measure-marketing-roi-beyond-deals-won) Oct 29, 2019 8:12:02 AM ***[    Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday](https://salesoutcomes.us19.list-manage.com/track/click?u=bd9e3fde30500bfb3b09549c6&id=29cc4c3444&e=7c7733f6b0)*** [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/how-to-measure-marketing-roi-beyond-deals-won) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) [Demand Generation & Lead Management](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/demand-generation-lead-management) ### [It’s Calendar Q4: B2B Marketing Teams Get To Work!](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/its-calendar-q4-b2b-marketing-teams-get-to-work) Oct 2, 2018 12:47:42 PM **“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi** Every October, B2B product and... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/its-calendar-q4-b2b-marketing-teams-get-to-work) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) ### [Deals Won Is Not The Best B2B Marketing Metric](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/deals-won-is-not-the-best-b2b-marketing-metric) May 8, 2018 10:35:58 AM **Hear me out on this one.** Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/deals-won-is-not-the-best-b2b-marketing-metric) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) ### [Make Sure You Understand Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/make-sure-you-understand-marketing-operations) May 1, 2018 10:44:18 AM **If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability.** Marketing leaders can’t... [Hernan Vera](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/author/hernan-vera) [Read More](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/make-sure-you-understand-marketing-operations) [Marketing Solutions,](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-solutions) [Marketing Operations](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/tag/marketing-operations) ### [LinkedIn Introductions](https://www2.salesoutcomes.com/sales-outcomes-b2b-sales-marketing-insights/linkedinintro) Apr 2, 2018 4:03:48 PM **LinkedIn is currently the most powerful medium to identify and nurture potential connections to help advance your professional career, business or sales efforts.** ... 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