Sales Outcomes B2B Sales & Marketing Insights

Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite.

Case in point, the Content Marketing Institute’s survey of B2B CMOs and...

Three More Things Marketing Wishes They Could Say to the Sales Team:

1. 1. “I don’t fully understand how marketing support fits into your sales process.”
   2. “Trade shows...

Four Simple MQL & SQL Tips for B2B Leaders

1. Inquiries are First
2. Leads Aren’t Always Potential New Logos
3. Marketing Qualified Lead (MQL) definition & criteria is a...

What Business Leaders Need to Know to Simplify Marketing Attribution

1. Marketing Influence provides a consistent and reasonable framework that the leadership team...

7 Common Frustrations of Fixing NPS Scores

1. Relying only on the NPS Score at the expense of actively and formally asking for customer  feedback.
2. CRM is not the sole...

Shifting from Sales Emails to Blog-Form Emails:

1. 1. B2B Sales-Centric Emails are Dead
   2. Salespeople Need to Engage in Meaningful Conversations
   3. Shift to Blog-Form Emails

“Hear me now and believe me later!” – Hanz & Franz, Saturday Night Live

To-do Lists aren’t helpful when it comes to doing the hard work in sales and marketing. 

...

“The tides do not command the ship. The sailor does.”

― Ogwo David Emenike

The pandemic and its recovery have been boon times for many organizations....

1. Sales math is easy, and it provides a big picture view needed to make business decisions regarding selling efforts. No accounting degree, debit, or credits...